North Wales Management School - Wrexham University

The biggest problems facing businesses right now

Posted on: March 19, 2024
Businessman running with blue screen computer error

The business world is a rapidly evolving one, and today businesses face a whole host of challenges that can impact their growth, their profitability, and their overall success.

Businesses that want to stay competitive in their markets need to proactively address these challenges, embracing change, flexibility, and innovation in order to drive sustainable growth going forwards. Fortunately, many of these business problems are shared across various sectors and industries – as are many of their solutions.

10 common challenges – and some solutions – in business today


Cybersecurity threats have become a pressing concern for businesses and business owners of all sizes, from small business owners and startup entrepreneurs to major players like Amazon. The threat of cyberattacks and data breaches looms large, and can have potentially devastating consequences for companies and their customers.This is why business leaders must prioritise protecting sensitive information and ensure the integrity of their systems.

To address cybersecurity challenges, businesses can:

  • implement security measures such as encryption, firewalls, and two-factor authentication
  • organise regular – and mandatory – staff training sessions about online security.
  • get expert guidance from a cybersecurity consultancy or other online safety professionals where needed.

Supply chains

Supply chain disruptions have become one of the biggest challenges for businesses in recent years, particularly following the global COVID-19 pandemic. From transportation delays to material shortages, businesses have faced bottlenecks that can impact everything from production to distribution

To address these supply chain challenges, businesses can:

  • diversify their supplier base, exploring options both domestically and internationally
  • embrace digital tools for supply chain management. Many of these tools can enhance visibility, allowing for better procurement forecasting and planning, and project management
  • build in contingency plans that can help mitigate the impact of unforeseen disruptions.

Digital transformation 

Digital transformation has become essential for successful business operations. Whether it’s streamlining workflows or enhancing customer experiences, digital technology offers new opportunities for growth and efficiency. But digital transformation projects don’t happen overnight – they take time and significant investment in digital infrastructure and devices.

To address digital transformation challenges, businesses can:

  • get senior stakeholder buy-in early on in the transformation process
  • invest in solutions that align with the organisation’s unique needs and objectives. This could mean implementing cloud-based systems, adopting automation tools, or utilising data analytics to drive informed decision-making – or perhaps all of these things
  • build a comprehensive digital strategy, one that involves all aspects of the business, from internal business process management to customer-facing initiatives and activities.


Attracting and retaining talented people is a persistent challenge for businesses. The competition for skilled professionals, particularly in specialised fields, has for years posed difficulties for organisations that want to build high-performing teams, and this is expected to continue into the future.

To address recruitment challenges, businesses can: 

  • use social media platforms such as LinkedIn to expand their reach online and connect with new potential candidates
  • create enviable company cultures that attract talented staff
  • offer competitive compensation packages, including private healthcare options, professional development opportunities, and flexible working arrangements, to help secure and retain top talent.


Sustainability has emerged as a critical concern for businesses in recent years. This new challenge has been driven by increasing consumer demand for environmentally conscious products and practices, as well as by pressure from governments and other regulators. Meeting these expectations often requires businesses to adopt sustainable initiatives and reduce their carbon footprints.

To address sustainability challenges, businesses can:

  • incorporate environmentally friendly practices into their operations. This may involve reducing energy consumption and waste, or exploring eco-friendly packaging alternatives.
  • collaborate with suppliers and other partners to contribute collectively to sustainability efforts.

Inflation and rising costs

Inflation and rising costs have created challenges for virtually everyone over the past year, and this is also true for businesses. Increasing costs are impacting cash flow and profitability and necessitating difficult decisions, with businesses forced to carefully manage their expenses while ensuring their products and services remain competitive in the market.

To address inflation and rising cost challenges, businesses can:

  • analyse their costs and identify areas where efficiencies can be achieved. This may involve renegotiating contracts with suppliers, seeking alternative vendors, or exploring outsourcing options
  • adjusting pricing strategies for products and services
  • exploring new revenue streams.

Brand management

Maintaining a positive brand image is more important than ever before – a single negative customer experience can quickly go viral and damage a company’s reputation with both existing and new customers. In this environment, businesses need to proactively manage their brands to build trust, loyalty, and a strong customer base.

To address brand management challenges, businesses can:

  • invest in a comprehensive marketing strategy 
  • respond promptly and appropriately to customer feedback
  • resolve any issues in a timely manner, which can help prevent potential brand damage, but also demonstrates a commitment to excellent customer service.


While growth is the ultimate objective for most businesses, scaling operations appropriately presents its own set of challenges. Whether they’re expanding into new business markets or launching new products and services, businesses may struggle to facilitate and achieve sustainable growth.

To address growth challenges, businesses can:

  • conduct thorough market research to identify opportunities and potential obstacles
  • develop well-defined business plans and business models. These should establish clear goals and milestones to guide decision-making and ensure a focused approach
  • explore new partnerships and collaborations.

Customer expectations

Customer expectations are constantly evolving, driven by advancements in technology as well as changing preferences and market dynamics. This can be a struggle for businesses that aren’t prepared to understand and adapt to evolving needs in their customer relationships. 

To address customer expectation challenges, businesses can:

  • use market research and customer feedback to learn more about their target audiences
  • offer personalised experiences, particularly online where people expect seamless interactions and convenience
  • continually prioritise exceptional customer service. Markets and customer needs may change, but people’s desire for good service rarely does. 

Employee experiences

There is a growing push for positive employee experiences on the job, particularly as a means to attract – and retain – talented staff, increase productivity, and build healthier company cultures. And while this work can take time and effort, businesses that prioritise the employee experience are more likely to see positive business growth, too.

To address employee experience challenges, businesses can:

  • invest in initiatives such as wellness programmes, flexible and remote work arrangements, and new opportunities for growth and advancement
  • implement effective onboarding and training programmes to ensure new employees feel supported and engaged
  • nurture a strong company culture that values diversity, collaboration, and work/life balance.

Prepare for success in business

Learn how to think critically, plan effectively, and implement strategic plans for maximum impact with the 100% online Master of Business Administration (MBA) at North Wales Management School, part of Wrexham University. This flexible MBA degree has been designed for ambitious, self-starting professionals who are looking to fast-track their careers with a deeper understanding of business and leadership skills.

The comprehensive curriculum of this MBA programme covers key business disciplines including marketing, finance, strategic management, and human resource management, and will develop your skills and knowledge in:

  • finding solutions to complex business challenges
  • creativity and idea generation
  • communication and stakeholder management skills
  • analytical techniques – turning data into actionable insights
  • understanding and leveraging macro trends.