Achieve your online MBA Marketing at North Wales Management School. As part of Wrexham University, our unique Master of Business Administration (MBA) Marketing degree gives busy working professionals the opportunity to transform their career prospects by developing a robust and well-rounded set of business skills and a deeper understanding of national and international marketing in particular.
Assured By Quality Assurance Agency for Higher Education
Study anytime, anywhere, on any device
Renowned for Exceptional Teaching Quality
Course Overview
Attain capabilities and knowledge of a marketing leader
The Marketing MBA programme develops key skills required of senior marketers, including
strategic marketing, integrated communications planning, creativity, innovation and an
understanding of consumer behaviour. It also covers key business disciplines including
finance and human resource management and develops practical and theoretical business
leadership skills.
You will gain knowledge applicable to the real world and will hone your communication
skills, learn how to create and execute best-in-class integrated traditional and digital
marketing strategies, develop problem-solving skills that will benefit both national and
global marketing practices, and deepen your understanding of consumer motivation.
You will develop key knowledge and skills,
including:
Strategic marketing
Innovation and creativity
Brand management frameworks
Communication and stakeholder management skills
Analytical techniques – turning data into actionable insights
Understanding and leveraging macro trends
More than half of our students study part-time and
as a result we have considerable expertise in flexible study. This completely online MBA
programme has a flexible design enabling you to study at your own pace, on your own terms. With
six starts per year, you can start within weeks without the restriction of the traditional
academic year. There are flexible payment options and postgraduate government loans to cover
the full programme cost for those that are eligible.
Explore your brochure
Download the brochure to learn more about the programme and online learning.
Strategic Marketing gives you the knowledge to analyse and propose strategic
responses to emerging market themes and equips you to consider their impact on
marketing and its relationship with other parts of the organisation. The aim is to
provide a clear, concise guide to the tools and frameworks required for strategic
marketing decisions which can inform the larger corporate plan.
This module is designed to develop your ability to apply effective communication
planning and brand management concepts. It provides insights into the contribution
to organisational performance made by enhancing sustainable stakeholder
relationships and delivering customer value.
The overarching aim of this module is to critically examine the tools and techniques
used to create successful customer growth in all contexts. In doing so, you will
develop a critical understanding of the factors which influence consumer behaviour,
and evaluate the literature and relevant theories which explain consumer motivation
and customer relationships. You will also learn how to analyse an organisation's
marketing strategy and demonstrate the application of key elements, concepts and
tools within the business environment.
Provides a critical insight into the enduring nature of change and creativity for
organisational survival and growth. This module encourages recognition of the
organisational tensions and performance fluctuations linked to the generation and
application of change and new ideas.
This module examines the complex relationship between business practices and the
impact on the global environment. It considers the ways in which businesses can
contribute positively to global environmental concerns and policies.
This module encourages you to independently explore and research the diverse
contribution that strategic practices make to business performance. It develops
analytical techniques and judgements based on theoretical models and contextual
trends that impact on strategic implementation.
This module develops your abilities to analyse business and financial data and glean
key insights that can influence strategic decision making. This contributes to the
sustainable financial wellbeing of commercial or non-profit institutions that are
faced with disruptive competition.
Enables you to independently explore and develop your skills and knowledge as an HRM
practitioner via contemporary and constructive debates, using information and
understanding of HRM across the strategic and operational business environment and
related management functions. The aim of this module is to increase credibility in
the field of HRM and develop frameworks to support and underpin the evolving nature
of work that will integrate with other HR strategies and functions and support human
capital and business performance. It develops analytical techniques and judgements
based on theoretical models and contextual trends that impact on reward management
across strategic business functions.
This module provides insights into the nature and make-up of academic research
methods that align with common research frameworks. It introduces analytical
techniques and approaches to sampling along with research ethics in order to provide
you with direction that will enable you to investigate and solve your research
questions.
This module supports you in identifying a contemporary business or management
problem that is sufficiently complex to warrant investigation as a means of
identifying possible solutions. It will provide insight into the nature of academic
research, together with methodologies and analytical techniques. You will develop
and submit your research proposal based on a focused literature review. The problem
identified in this module will be researched in your dissertation.
This module will enable you to focus on a significant piece of investigative enquiry
on a chosen managerial or business problem, where you will develop skills in
conceptualising business information within an academic context, and translating
your research and findings into practice, with the evaluation and development of
potential solutions. You will develop your analytical, critical thinking and
problem-solving skills, providing you with a depth of understanding of the problem
and the theory applied to its solution.
How It Works
Flexible Online Learning
Specifically designed to be studied and completed while in full-time work. Study at the
times that are convenient to you and fit it around your work and family life.
Real-World Relevance
QAA-assured, industry-led programmes, incorporating deep knowledge and expertise of employer
partners and tailored to the needs of the modern job market.
Industry Connections
Close links with leading local and regional employers, including Toyota, Kellogg's, Brother
Industries and the BBC.
Academic Support
Receive personalised feedback on assignments and one-to-one guidance from dedicated tutors.
Our Student Support team provides assistance with academic writing, research skills and
career development.
This Master of Business Administration is industry-led and
career-centric, reflecting the culture and capabilities of North Wales Management School.
Our deep relationships with major employers have fed into the programme content and have
helped shape an MBA that is built for career enhancement across a wide range of sectors in
the modern-day work environment. It is this approach that has seen us ranked in the top 10
UK universities for employability for part-time students.
Management consultant
£48k–£65k
Chief operating officer
£55k–£80k
Strategy director
£60k–£90k
Business development
£50k–£70k
Management consultant
£48k–£65k
Chief operating officer
£55k–£80k
Strategy director
£60k–£90k
Business development
£50k–£70k
Entry Requirements
Academic qualifications
You should have or be about to complete an undergraduate degree in any subject with
a minimum grade of 2:2 (or equivalent qualification) plus at least 2 years of
relevant work experience.
If you earned your undergraduate degree outside the UK, you should check that it is
equivalent to a 2:2.
Professional experience
Applicants without a degree may also be considered if they can demonstrate more than 2
years of relevant work experience.
If English isn't your first language, you may need to provide evidence of your English language
ability. We accept:
IELTS at 6.0 overall with no individual component below 5.5
TOEFL overall minimum 60
PTE Academic overall minimum 50
Cambridge (CAE & CPE) overall 169 with minimum scores of 162 in Listening, Reading, Writing and
Speaking.
A degree qualification taught in English
Evidence that you work in a company where English is the first language
High school qualifications in English
Completion of a Duolingo test with an overall score of 105 with no subscore less than 95 in the
language section.
Fees
Total course fee
£6,000
Per module
£500
North Wales Management School's online MBAs are designed to be affordable, saving time and
money. Tuition fees are calculated per eight-week module. You can enrol in and pay for each
consecutive session as your studies progress. Payment is accepted through the online
student portal and must meet the payment deadline.
*10% fee reduction for graduates of Wrexham University*
Replace with a short, punchy headline about this faculty member
Replace this paragraph with a short introduction to the faculty member – their academic
background, area of specialism, and what they bring to the programme. Two to three sentences
is usually enough to establish credibility without overwhelming the reader.
Use this second paragraph for something more personal or specific – a notable project,
industry experience, or teaching philosophy that helps a prospective student picture what
learning from them would actually be like.
15+ years
Industry experience
40+
Published papers
What Our Students Say
"The QMU MBA gave me the strategic
toolkit to transition from engineering management to commercial leadership.
Within six months of graduating, I was promoted to Operations Director with
full P&L accountability for our EMEA division."
J
Jane,
MBA 2024, Operations Director
at industrial automation firm
"Studying alongside professionals from
pharmaceuticals, finance and technology sectors provided perspectives I'd
never encounter in my marketing role. The cross-functional learning
fundamentally changed how I approach business problems—I now think like a
CEO, not just a functional lead."
J
James,
MBA 2025, Head of Digital
Strategy at global consumer brand
"The flexibility was transformative. I
completed my MBA whilst managing a team of 40 people and travelling
internationally for work. QMU's asynchronous model meant I could engage
deeply with course materials during my schedule, not theirs. The ROI has
been exceptional—my earnings increased by 60% within a year."
J
James,
MBA 2023, Senior Consultant at
Big Four advisory firm
Meet Samantha
100% online MBA Marketing
Samantha is studying the MBA at the North Wales Management School while working full-time — proof
that a career break isn't the only way to make this kind of qualification work. She chose the
online route so she could apply what she was learning directly to real decisions at work, week
by week, rather than putting her career on hold to do it. "I wanted a qualification that changed
how I think on the job, not just something to add to my CV afterwards".
Her take: the flexibility isn't a compromise — it's what made the whole thing possible.
Ready to Transform Your Career?
Join ambitious professionals from over 40 countries studying with North Wales Management School.
No, this MBA is designed for professionals from any subject background who want to
specialise in marketing. You'll need an undergraduate degree at 2:2 or above (or
equivalent) plus at least 2 years of relevant work experience, and applicants
without a degree may also be considered based on more extensive work experience.
Yes, the MBA Marketing is built for working professionals: it's studied 100% online
over two years part-time, in eight-week modules with six start dates a year, so you
can begin sooner and fit study around your job.
Yes. Alongside the taught modules, you'll complete a Management Report — a
significant piece of investigative work on a chosen marketing or business problem,
where you'll apply your research and analytical skills to a real challenge.
Have Questions? Contact us today.
Study with a leading university and gain a globally respected qualification, industry-informed
learning, and dedicated support—without pausing your career.
Attain capabilities and knowledge of a marketing leader
The Marketing MBA programme develops key skills required of senior marketers, including strategic marketing, integrated communications planning, creativity, innovation and an understanding of consumer behaviour. It also covers key business disciplines including finance and human resource management and develops practical and theoretical business leadership skills.
You will gain knowledge applicable to the real world and will hone your communication skills, learn how to create and execute best-in-class integrated traditional and digital marketing strategies, develop problem-solving skills that will benefit both national and global marketing practices, and deepen your understanding of consumer motivation.
You will develop key knowledge and skills, including:
Analytical techniques – turning data into actionable insights
Understanding and leveraging macro trends
Specialists in flexible learning
More than half of our students study part-time and as a result we have considerable expertise in flexible study. This completely online MBA programme has a flexible design enabling you to study at your own pace, on your own terms. With six starts per year, you can start within weeks without the restriction of the traditional academic year. There are flexible payment options and postgraduate government loans to cover the full programme cost for those that are eligible.
Career-focused MBA for the modern world of work
This Master of Business Administration is industry-led and career-centric, reflecting the culture and capabilities of North Wales Management School. Our deep relationships with major employers have fed into the programme content and have helped shape an MBA that is built for career enhancement across a wide range of sectors in the modern-day work environment. It is this approach that has seen us ranked in the top 10 UK universities for employability for part-time students.
Entry requirements for home and international students
You should have or be about to complete an undergraduate degree in any subject with a minimum grade of 2:2 (or equivalent qualification) plus at least 2 years of relevant work experience.
Applicants without a degree may also be considered if they can demonstrate more than 2 years of relevant work experience.
If you earned your undergraduate degree outside the UK, you should check that it is equivalent to a 2:2.
English language requirements
If English isn’t your first language, you may need to provide evidence of your English language ability. We accept:
IELTS at 6.0 overall with no individual component below 5.5
TOEFL overall minimum 60
PTE Academic overall minimum 50
Cambridge (CAE & CPE) overall 169 with minimum scores of 162 in Listening, Reading, Writing and Speaking.
A degree qualification taught in English
Evidence that you work in a company where English is the first language
High school qualifications in English
Completion of a Duolingo test with an overall score of 105 with no subscore less than 95 in the language section.
Fees
North Wales Management School’s online MBAs are designed to be affordable, saving time and money. Tuition fees are calculated per eight-week module. You can enrol in and pay for each consecutive session as your studies progress. Payment is accepted through the online student portal and must meet the payment deadline.
Total programme fees £6,000
Per 15-credit module £500
Modules
Modules
Strategic Marketing
Strategic Marketing gives you the knowledge to analyse and propose strategic responses to emerging market themes and equips you to consider their impact on marketing and its relationship with other parts of the organisation. The aim is to provide a clear, concise guide to the tools and frameworks required for strategic marketing decisions which can inform the larger corporate plan.
Integrated Communications
This module is designed to develop your ability to apply effective communication planning and brand management concepts. It provides insights into the contribution to organisational performance made by enhancing sustainable stakeholder relationships and delivering customer value.
Customer Continuity and Growth
The overarching aim of this module is to critically examine the tools and techniques used to create successful customer growth in all contexts. In doing so, you will develop a critical understanding of the factors which influence consumer behaviour, and evaluate the literature and relevant theories which explain consumer motivation and customer relationships. You will also learn how to analyse an organisation’s marketing strategy and demonstrate the application of key elements, concepts and tools within the business environment.
Creative Change & Innovation
Provides a critical insight into the enduring nature of change and creativity for organisational survival and growth. This module encourages recognition of the organisational tensions and performance fluctuations linked to the generation and application of change and new ideas.
Emphasising the Environment
This module examines the complex relationship between business practices and the impact on the global environment. It considers the ways in which businesses can contribute positively to global environmental concerns and policies.
Implementing Strategies
This module encourages you to independently explore and research the diverse contribution that strategic practices make to business performance. It develops analytical techniques and judgements based on theoretical models and contextual trends that impact on strategic implementation.
Financial Insights and Business Intelligence
This module develops your abilities to analyse business and financial data and glean key insights that can influence strategic decision making. This contributes to the sustainable financial wellbeing of commercial or non-profit institutions that are faced with disruptive competition.
HRM in Context
Enables you to independently explore and develop your skills and knowledge as an HRM practitioner via contemporary and constructive debates, using information and understanding of HRM across the strategic and operational business environment and related management functions. The aim of this module is to increase credibility in the field of HRM and develop frameworks to support and underpin the evolving nature of work that will integrate with other HR strategies and functions and support human capital and business performance. It develops analytical techniques and judgements based on theoretical models and contextual trends that impact on reward management across strategic business functions.
Research Methods
This module provides insights into the nature and make-up of academic research methods that align with common research frameworks. It introduces analytical techniques and approaches to sampling along with research ethics in order to provide you with direction that will enable you to investigate and solve your research questions.
Literature Review
This module supports you in identifying a contemporary business or management problem that is sufficiently complex to warrant investigation as a means of identifying possible solutions. It will provide insight into the nature of academic research, together with methodologies and analytical techniques. You will develop and submit your research proposal based on a focused literature review. The problem identified in this module will be researched in your dissertation.
Management Report
This module will enable you to focus on a significant piece of investigative enquiry on a chosen managerial or business problem, where you will develop skills in conceptualising business information within an academic context, and translating your research and findings into practice, with the evaluation and development of potential solutions. You will develop your analytical, critical thinking and problem-solving skills, providing you with a depth of understanding of the problem and the theory applied to its solution.
See how flexible online study works sand what it could do for your career
Choose North Wales Management School
QAA-assured, industry-led programmes, incorporating deep knowledge and expertise of employer partners and tailored to the needs of the modern job market
Close links with leading local and regional employers, including Toyota, Kellogg’s, Brother Industries and the BBC
Expertise in flexible learning – more than half of our students study part-time
Dedicated Student Success team supports you every step of the way – from enrolment right through to graduation
International university of many cultures
Programmes suitable for a wide range of academic backgrounds
10% fee reduction for graduates of Wrexham University*
*To qualify for the Alumni discount online applicants must have achieved a Bachelor`s Honours degree with a minimum classification of 2:2 or above, and it must be awarded by Wrexham University.
100% Online and Flexible Learning
Career-Focused Programmes Designed for Real-World Skills
