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Develop the skills and characteristics of an effective leader and learn how to apply leadership skills during change and in multicultural and diverse environments. The common thread throughout this module will be leading with strong managerial ethics, emotional intelligence, and reflective leadership. You will also explore the relationship between contemporary leadership issues and classical leadership theory.

Explore the design and implementation of the best combination of marketing efforts to carry out an organisation’s strategy in its target markets. You will develop an understanding of how an organisation can benefit by creating and delivering value to its customers, and stakeholders, and the skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion.

Gain key perspectives on organisations within and outside the for-profit business world. You’ll develop the strategic analytical skills and managerial thinking that apply to organisations regardless of their activities, for or not-for-profit orientation, governance structure, geographic locations, size, etc. Furthermore, you’ll explore the main theories, concepts, and models of strategic analysis and their role in management practice.

Learn about the critical financial fundamentals necessary for managing an organisation’s operational activities and achieving its strategic goals. You will develop an understanding of the time value of money, investing in various instruments, making critical decisions regarding capital expenditures, and various methods for successfully capitalising the firm. Managing critical cash flows and allocation of financial assets are also discussed in detail from a managerial perspective.

Gain a deep understanding of operations management and how it is critical to your success in any field, from consulting to entrepreneurship to general management. You’ll analyse the major problems and decision processes of operations management such as operations strategy, process and capacity planning, facilities planning, aggregate planning, materials planning, and quality planning.

Learn the fundamentals of supply and demand, the microeconomic theory of the firm, macroeconomic fiscal policy and monetary policy, and selected topics such as international trade, financial markets, economic growth, and positive and negative externalities. You’ll examine various product and market structures, including perfectly competitive, monopolistically competitive, oligopolies, and monopolies at the firm level. Additionally, you’ll explore macroeconomic issues related to fiscal and monetary policy at an aggregate level. Lastly, you’ll delve into selected topics in international trade, financial markets, economic growth, and positive and negative externalities.

Demonstrate your capacity to research a business issue and complete a research project of your choosing. Your research project will involve identifying a research question or problem, reviewing existing literature, designing a research study, collecting, and analysing data, and presenting findings in a research report. You will be encouraged to think critically and creatively, and to apply your knowledge and skills to real-world problems in business and management. On completion, you will have completed a research project demonstrating your ability to conduct applied research and to communicate research findings effectively.

Learn how to implement effective integrated marketing communication strategies within an organisation and gain an overview of managing the marketing function, including segmentation, targeting, positioning, customer decision-making, market and environmental analysis, marketing planning, and strategy. You’ll develop an understanding of the role of advertising and other promotional tools in integrated marketing communication. You will learn key marketing facets to create a promotional programme and examine how integrated marketing communications programmes are planned, developed, executed, and measured.

Brand management provides the necessary foundation to understand the role of a brand, its various components—both tangible and intangible, how these components interact, and how they work together to create the target consumer’s desired relationship with the brand. In this module, you will explain brand investment and articulate its values. You will also plan a unique value proposition and a differentiated position. Finally, you will use brand elements and ongoing, actionable brand metrics.

This module guides you to critically engage with research literature in an area linked to your chosen MSc Management route. It helps to identify existing knowledge in your chosen area and raises further questions.

The dissertation forms a substantial part of the overall study leading to the award of the MSc in Management, and it should draw on the intellectual and analytical skills and knowledge developed during the course. The module also allows you to develop your interests in a particular area and demonstrate an ability to undertake individual, independent research. The content of the dissertation module is unique to the subject, company or organisation you study. Therefore, there is no precise indicative content for individual dissertations. You and your subject specialist supervisor will agree on the topic and content.