100% online MBA Marketing

A better way to fast-track your career.

A 100% online MBA_Marketing from a career-focused university

  • Apply By: 24 April 2025
  • To Begin: 05 May 2025

180 credits

•

2 years part-time

•

£6,000 total fees

Key benefits

  • 100% online MBA within 24 months
  • Study anytime, anywhere, on any device
  • Earn while you learn
  • £6,000 total fees, option to pay per module
  • Top 10 in the UK for ‘Teaching Quality’*
    *The Times and The Sunday Times Good University Guide, 2024

Achieve your online MBA Marketing at North Wales Management School. As part of Wrexham University, our unique Master of Business Administration (MBA) Marketing degree gives busy working professionals the opportunity to transform their career prospects by developing a robust and well-rounded set of business skills and a deeper understanding of national and international marketing in particular.

Attain capabilities and knowledge of a marketing leader

The Marketing MBA programme develops key skills required of senior marketers, including strategic marketing, integrated communications planning, creativity, innovation and an understanding of consumer behaviour. It also covers key business disciplines including finance and human resource management and develops practical and theoretical business leadership skills.

You will gain knowledge applicable to the real world and will hone your communication skills, learn how to create and execute best-in-class integrated traditional and digital marketing strategies, develop problem-solving skills that will benefit both national and global marketing practices, and deepen your understanding of consumer motivation.

You will develop key knowledge and skills, including:

Specialists in flexible learning

More than half of our students study part-time and as a result we have considerable expertise in flexible study. This completely online MBA programme has a flexible design enabling you to study at your own pace, on your own terms. With six starts per year, you can start within weeks without the restriction of the traditional academic year. There are flexible payment options and postgraduate government loans to cover the full programme cost for those that are eligible.

Career-focused MBA for the modern world of work

This Master of Business Administration is industry-led and career-centric, reflecting the culture and capabilities of North Wales Management School. Our deep relationships with major employers have fed into the programme content and have helped shape an MBA that is built for career enhancement across a wide range of sectors in the modern-day work environment. It is this approach that has seen us ranked in the top 10 UK universities for employability for part-time students.

Entry requirements for home and international students

  • You should have or be about to complete an undergraduate degree in any subject with a minimum grade of 2:2 (or equivalent qualification). We will also accept master’s degrees or equivalent.
  • We may also accept applicants who do not have these qualifications based on two or more years of relevant work experience.
  • If you earned your undergraduate degree outside the UK, you should check that it is equivalent to a 2:2.

English language requirements

  • If English isn’t your first language, you may need to provide evidence of your English language ability. We accept:
    • IELTS at 6.0 overall with no individual component below 5.5
    • TOEFL overall minimum 60
    • PTE Academic overall minimum 50
    • Cambridge (CAE & CPE) overall 169 with minimum scores of 162 in Listening, Reading, Writing and Speaking.
    • A degree qualification taught in English
    • Evidence that you work in a company where English is the first language
    • High school qualifications in English
    • Completion of a Duolingo test with an overall score of 105 with no subscore less than 95 in the language section.

Fees

North Wales Management School’s online MBAs are designed to be affordable, saving time and money. Tuition fees are calculated per eight-week module. You can enrol in and pay for each consecutive session as your studies progress. Payment is accepted through the online student portal and must meet the payment deadline.

  • Total programme fees £6,000
  • Per 15-credit module £500

Modules

Modules
Strategic Marketing

Strategic Marketing gives you the knowledge to analyse and propose strategic responses to emerging market themes and equips you to consider their impact on marketing and its relationship with other parts of the organisation. The aim is to provide a clear, concise guide to the tools and frameworks required for strategic marketing management decisions which can inform the larger corporate plan.

Integrated Communications

This module is designed to develop your ability to apply effective communication planning and brand management concepts. It provides insights into the contribution to organisational performance made by enhancing sustainable stakeholder relationships and delivering customer value.

Customer Continuity & Growth

The overarching aim of this module is to critically examine the tools and techniques used to create successful customer growth in all contexts. In doing so, you will develop a critical understanding of the factors which influence consumer behaviour, and evaluate the literature and relevant theories which explain consumer motivation and customer relationships. You will also learn how to analyse an organisation’s marketing strategy and demonstrate the application of key elements, concepts and tools within the business environment.

Creative Change & Innovation

Provides a critical insight into the enduring nature of change and creativity for organisational survival and growth. This module encourages recognition of the organisational tensions and performance fluctuations linked to the generation and application of change and new ideas.

Emphasising the Environment

This module examines the complex relationship between business practices and the impact on the global environment. It considers ways in which business can contribute positively to global environmental concerns and policies.

Implementing Strategies

This module encourages you to independently explore and research the diverse contribution that strategic practices make to business performance. It develops analytical techniques and judgements based on theoretical models and contextual trends that impact on strategic management implementation.

Finance Insights & Business Intelligence

This module develops your abilities to analyse business and financial data and glean key insights that can influence strategic decision making. This contributes to the sustainable financial management of commercial or non-profit institutions that are faced with disruptive competition.

HRM in Context

Enables you to independently explore and develop your skills and knowledge as an HRM practitioner via contemporary and constructive debates, using information and understanding of HRM across the strategic and operational business environment and related management functions. The aim of this module is to increase credibility in the field of HRM and develop frameworks to support and underpin the evolving nature of work that will integrate with other HR strategies and functions and support human capital and business performance. It develops analytical techniques and judgements based on theoretical models and contextual trends that impact on reward management across strategic business functions.

Research Methods

This module provides insights into the nature and make-up of academic research methods that align with common research frameworks. It introduces analytical techniques and approaches to sampling along with research ethics in order to provide you with direction that will enable you to investigate and solve your research questions.

Research Proposal

This module supports you in identifying a contemporary business or management problem that is sufficiently complex to warrant investigation as a means of identifying possible solutions. It will provide insight into the nature of academic research, together with methodologies and analytical techniques. You will develop and submit your research proposal based on a focused literature review. The problem identified in this module will be researched in your dissertation.

Dissertation

In your dissertation, you will investigate and report on your chosen subject area – a contemporary business or management problem. Your research and writing will be carried out under academic supervision.

Choose North Wales Management School

  • Top 10 university in UK for employability for UK-based graduates from part-time first degrees (Source: HESA PI E1b 2015/16)
  • 99.1% were in employment or further study 6 months after completing their studies (Source: HESA PI E1b 2015/16)
  • QAA-assured, industry-led programmes, incorporating deep knowledge and expertise of employer partners and tailored to the needs of the modern job market
  • Close links with leading local and regional employers, including Toyota, Kellogg’s, Brother Industries and the BBC
  • Expertise in flexible learning – more than half of our students study part-time
  • Dedicated Student Success team supports you every step of the way – from enrolment right through to graduation
  • International university of many cultures
  • Programmes suitable for a wide range of academic backgrounds
  • 10% fee reduction for graduates of Wrexham University