{"id":302,"date":"2019-03-14T00:00:00","date_gmt":"2019-03-14T00:00:00","guid":{"rendered":"http:\/\/devnorthwales.wpengine.com\/y-tueddiadau-mawr-syn-siapio-marchnata-yn-2019\/"},"modified":"2023-08-15T17:01:38","modified_gmt":"2023-08-15T16:01:38","slug":"y-tueddiadau-mawr-syn-siapio-marchnata-yn-2019","status":"publish","type":"post","link":"https:\/\/online.wrexham.ac.uk\/cy\/y-tueddiadau-mawr-syn-siapio-marchnata-yn-2019\/","title":{"rendered":"Y tueddiadau mawr sy\u2019n siapio marchnata yn 2019"},"content":{"rendered":"

Ni all unrhyw fusnes oroesi heb gwsmeriaid, ond heddiw mae defnyddwyr nid yn unig yn hynod graff, ond mae ganddynt doreth o wybodaeth ar flaenau eu bysedd. Yn awr, mae cwsmeriaid yn disgwyl i frandiau gynnig profiadau marchnata wedi\u2019u teilwra, ac ymateb yn syth, ac maent eisiau cysylltu \u00e2 chwmni ar adeg sy\u2019n gyfleus iddynt hwy, ym mha ffordd bynnag y dewisant.<\/p>\n

Ymddengys y bydd 2019 yn flwyddyn fawr i farchnata, ond sut y bydd y maes yn newid a beth yw\u2019r tueddiadau mawr a fydd yn effeithio ar farchnata eleni?<\/p>\n

1. Technoleg<\/h2>\n

Yn \u00f4l yn niwedd yr 80au a dechrau\u2019r 90au, roedd awtomatiaeth marchnata\u2019n dechnoleg newydd a drud, a dim ond y brandiau mwyaf a allai ei fforddio. Ond mae datblygiadau mewn technoleg a ffenomena fel deallusrwydd artiffisial a dysgu peiriannau wedi troi hynny \u00e2\u2019i ben i waered. Mae awtomatiaeth wedi esblygu o systemau CRM syml i beiriannau a chanddynt y gallu i gyfrifo rhifau a dehongli data, gan wella swyddogaethau marchnata\u2019n sylweddol trwy ddarparu gwybodaeth hollbwysig a all gyfarwyddo strategaethau.<\/p>\n

Fodd bynnag, nid data\u2019n unig sy\u2019n creu cyfleoedd newydd i farchnatwyr. Er enghraifft, mae argaeledd a fforddiadwyedd technoleg fel seinyddion deallus wedi arwain at gynnydd mewn cyfleoedd yn ymwneud \u00e2 chwilio llais a hysbysebion cysylltiedig, gan alluogi brandiau i dargedu deunyddiau hyrwyddol at gwsmeriaid o fewn eu cartrefi eu hunain.<\/p>\n

2. Dyneiddio<\/h2>\n

Gellir ystyried yr holl dechnoleg sydd ar gael i farchnatwyr fel bendith ac fel melltith; mae\u2019r gallu i ddefnyddio dulliau marchnata torfol wedi dod yn ddewis i fusnesau o bob maint trwy gyfrwng technoleg bersonol fel ffonau symudol, sy\u2019n golygu y gellir anfon negeseuon yn syth at y cwsmer. Fodd bynnag, wrth i nifer y negeseuon gynyddu, caiff y broses ei llethu, a\u2019r perygl yw y bydd y farchnad yn cael ei gorlwytho. Dyna pam y mae brandiau\u2019n troi at strategaeth fwy \u2018dynol\u2019, gan groesawu perthnasau mwy ystyrlon a symud oddi wrth negeseuon gwerthu uniongyrchol. Mae brandiau\u2019n awyddus i gael sgyrsiau yn hytrach na darllediadau.<\/p>\n

3. Dylanwadwyr<\/h2>\n

Mae dylanwadwyr eisoes yn bwnc llosg, ond tan yn ddiweddar cawsant eu hystyried yn bennaf fel trywydd ar gyfer brandiau mwy. Mae\u2019r cynnydd mewn micro-ddylanwadwyr (rhai \u00e2 dilynwyr rhwng 2,000 \u2013 50,000 mewn nifer, sydd yn aml ag angerdd arbennig neu bwnc penodol dan sylw) ar fin newid hyn i gyd, gan greu sefyllfa decach ar gyfer brandiau llai ond gan alluogi brandiau mwy hefyd i dargedu mewn modd arbenigol.<\/p>\n

4. Tryloywder<\/h2>\n

Gan fod toreth o wybodaeth ar flaenau bysedd defnyddwyr, mae\u2019n llawer haws i bobl wneud eu gwaith cartref cyn dewis cwmni i weithredu gydag ef neu brynu ganddo. Mae defnyddwyr yn fwy craff nag erioed ac yn edrych yn fwy trylwyr ar y brandiau y maent yn ymwneud \u00e2 hwy. Mae\u2019r gallu i gywain gwybodaeth a barn yngl\u0177n \u00e2\u2019ch cwmni mewn ychydig funudau\u2019n unig yn golygu bod yn rhaid i gwmn\u00efau, yn fwy nag erioed o\u2019r blaen, fod yn dryloyw yn eu marchnata, gan hyrwyddo\u2019u cymwysterau ond hefyd ateb ymholiadau a sylwadau mewn modd agored a theg.<\/p>\n

Gweithredu yn y byd go iawn<\/h2>\n

Popeth yn iawn o ran gwybod am y tueddiadau hyn \u2013 ond mae eu rhoi ar waith a\u2019u cysylltu ag effeithiau busnes ehangach yn rhywbeth arall. Rhaid i bob busnes wybod y diweddaraf am ddatblygiadau o\u2019r fath, er mwyn sicrhau eu bod yn gyfredol ac yn gystadleuol a bod eu cwsmeriaid yn cael y profiad gorau posibl. Dyna pam y mae Prifysgol Wrecsam wedi cyflwyno cwrs Meistr Gweinyddu Busnes (MBA) ar-lein, sy\u2019n arbenigo mewn Marchnata. Mae\u2019r rhaglen yn rhoi i\u2019r myfyrwyr y sgiliau a\u2019r wybodaeth i ddadansoddi a chynnig ymatebion strategol i dueddiadau a ddaw i\u2019r amlwg yn y farchnad, gan eu galluogi i ystyried yr effaith ar y farchnad yn ogystal \u00e2\u2019r effeithiau ehangach ar y sefydliad i gyd. Ymhellach, mae\u2019r rhaglen yn ystyried sut i ddarparu gwerth i\u2019r cwsmer a sut i fanteisio ar newidiadau a chreadigrwydd er mwyn sicrhau goroesiad a thwf y sefydliad.<\/p>\n

Mae\u2019r MBA Marchnata\u2019n gwrs ar-lein, sy\u2019n berffaith i\u2019r rhai na allant astudio yn y dull traddodiadol ar y campws. Cyflwynir holl ddeunyddiau\u2019r cwrs ar-lein, felly gallwch astudio ar amser sy\u2019n gyfleus i chi, ar amrywiaeth o ddyfeisiadau. Golyga hyn na fydd yn rhaid ichi gymryd seibiant yn eich gyrfa \u2013 yn wir, gallwch barhau yn eich swydd bresennol! Mae cynllun hyblyg y cwrs yn cynnig amrywiaeth o ddyddiadau cychwyn drwy gydol y flwyddyn, felly gallwch ddechrau astudio pan fydd hynny\u2019n gyfleus i chi a gallwch gychwyn o fewn wythnosau. Ymhellach, mae yna ddewis i \u2018dalu wrth ddysgu\u2019, ac efallai y byddwch hefyd yn gymwys i gael benthyciad \u00f4l-raddedig a gefnogir gan lywodraeth y DU, a allai dalu am holl gostau\u2019r rhaglen.<\/p>\n

Mae\u2019r cyfnod ymgeisio ar agor yn awr. I gael mwy o wybodaeth neu i ymgeisio, ewch i:
\nhttps:\/\/ww3.wrexham.ac.uk\/applicationform\/enquiryform.aspx<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ni all unrhyw fusnes oroesi heb gwsmeriaid, ond heddiw mae defnyddwyr nid yn unig yn hynod graff, ond mae ganddynt doreth o wybodaeth ar flaenau eu bysedd. Yn awr, mae cwsmeriaid yn disgwyl i frandiau gynnig profiadau marchnata wedi\u2019u teilwra, ac ymateb yn syth, ac maent eisiau cysylltu \u00e2 chwmni ar adeg sy\u2019n gyfleus iddynt … Continued<\/a><\/p>\n","protected":false},"author":13,"featured_media":225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erthyglau"],"acf":[],"yoast_head":"\nY tueddiadau mawr sy\u2019n siapio marchnata yn 2019 - Ysgol Reolaeth Gogledd Cymru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online.wrexham.ac.uk\/cy\/y-tueddiadau-mawr-syn-siapio-marchnata-yn-2019\/\" \/>\n<meta property=\"og:locale\" content=\"cy_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Y tueddiadau mawr sy\u2019n siapio marchnata yn 2019 - Ysgol Reolaeth Gogledd Cymru\" \/>\n<meta property=\"og:description\" content=\"Ni all unrhyw fusnes oroesi heb gwsmeriaid, ond heddiw mae defnyddwyr nid yn unig yn hynod graff, ond mae ganddynt doreth o wybodaeth ar flaenau eu bysedd. 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