{"id":291,"date":"2019-05-16T00:00:00","date_gmt":"2019-05-16T00:00:00","guid":{"rendered":"http:\/\/devnorthwales.wpengine.com\/deall-y-prynwr-ymwybodol\/"},"modified":"2023-08-15T17:01:37","modified_gmt":"2023-08-15T16:01:37","slug":"deall-y-prynwr-ymwybodol","status":"publish","type":"post","link":"https:\/\/online.wrexham.ac.uk\/cy\/deall-y-prynwr-ymwybodol\/","title":{"rendered":"Deall y prynwr ymwybodol"},"content":{"rendered":"

Nid yw cwsmeriaid yn prynu cynhyrchion y maent yn eu hoffi neu y mae ganddynt gysylltiad \u00e2’r brand bellach; maent yn edrych yn ddyfnach ar sut mae eu pryniadau yn cael effaith ehangach. Prynwriaeth ymwybodol yw’r ymwybyddiaeth gynyddol o effaith eich penderfyniadau prynu. Gan bwy ydw i’n prynu? Beth mae’r brand yn ei gynrychioli? A yw’r cwmni yr ydw i’n ei gefnogi yn cymryd cyfrifoldeb am yr amgylchedd? A yw’n ymrwymedig i gydraddoldeb cymdeithasol? Ac mae’r mudiad yn cyflymu…<\/p>\n

Mae tri chwarter<\/a> (75%) poblogaeth Prydain yn fwy ymwybodol bellach o’u defnydd o eitemau prynwyr gan gynnwys plastig, deunyddiau na ellir eu hailgylchu, cynnyrch llaeth, cig, siwgr, halen, glwten, olew palmwydd, teithio, dillad a chynhyrchion sydd wedi’u profi ar anifeiliaid. Ac er ein bod ni’n categoreiddio prynwriaeth ymwybodol fel mudiad a ysgogir gan y milflynyddwyr neu’r dosbarthiadau canol, mae hwn yn honiad na\u00eff; dangosodd arolwg prynwyr eang Iceland<\/a> bod 80% o’u prynwyr yn cefnogi eu trosglwyddiad i weithredu’n ddi-blastig. Mae cyfryngau cymdeithasol wedi rhoi grym heb ei debyg o’r blaen i brynwyr allu mynnu bod cwmn\u00efau yn glynu at eu gwerthoedd – neu fod mewn perygl o’u colli.<\/p>\n

Dylanwad cynyddol cyfrifoldeb cymdeithasol corfforaethol<\/h3>\n

Gyda phrynwyr bellach yn disgwyl mwy gan y brandiau a ddewisant, nid yw Cyfrifoldeb Cymdeithasol Corfforaethol (CCC) erioed wedi bod mor bwysig. Gydag arolwg diweddar<\/a> yn datgelu bod 89% o brynwyr yn dewis brandiau sydd \u00e2 chofnod gwell o gynaliadwyedd a bod 90% yn cytuno bod gan gwmn\u00efau\/brandiau gyfrifoldeb i ofalu am y blaned a’i phobl, nid yw bod yn dryloyw yn y meysydd hyn yn nodwedd ‘braf ei chael’ bellach, mae’n anghenraid.<\/p>\n

Pan ofynnwyd i Brif Weithredwyr nodi eu mesur llwyddiant pwysicaf yn 2019,<\/a> dichon nad syndod felly mai’r mater mwyaf poblogaidd iddynt s\u00f4n amdano oedd “effaith ar gymdeithas, gan gynnwys anghydraddoldeb incwm, amrywiaeth, a’r amgylchedd”. Yn y gorffennol, roedd gweithgaredd CCC yn aml ar sail ad-hoc, ond mae prynwyr ymwybodol wedi gorfodi busnesau i wneud mwy. Nid yw defnyddio CCC fel ymarfer i wneud i’w hunain deimlo’n dda yn ddigon mwyach. Mae angen i sefydliadau ddod o hyd i weithgareddau y gallant ymrwymo iddynt yn yr hirdymor a dechrau defnyddio eu cynhyrchion, gwasanaethau neu weithlu hyd yn oed i fagu perthnasoedd hirdymor a phontio’r bwlch rhwng y cyhoedd a nod ymgyrch CCC penodol yn y pendraw. Os yw prynwyr yn gwybod bod busnes yn pryderu, maen nhw’n fwy tebygol o bryderu a bod yn ffyddlon i’r brand.<\/p>\n

Wrth gwrs, gall ethos cryf o gyfrifoldeb cymdeithasol corfforaethol fod yn dda i elw net cwmni, hefyd. Wrth i frand ddechrau buddsoddi mewn mentrau CCC a chymryd rhan weithredol yn y gymuned leol, mae ymwybyddiaeth ac adnabyddiaeth o’r brand yn cynyddu. Mae hyn yn cael effaith gadarnhaol ar eu henw da, sy’n helpu iddynt ddenu cwsmeriaid newydd a dal eu gafael ar gwsmeriaid presennol, gan drosi’n werth ariannol, ac yn ei dro, yn werth brand.<\/p>\n

Mae prynwriaeth ymwybodol yn bwnc cynyddol a hynod ddifyr sy’n cael effaith ar fusnesau o bob maint. Mae cwmn\u00efau yn chwilio am gyflogeion gyda’r sgiliau a’r ddealltwriaeth i drwytho i mewn i ysbryd prynwyr a deall beth fydd effaith hyn. Mae gradd Meistr mewn Gweinyddu Busnes Prifysgol Wrecsam sydd 100% ar-lein wedi’i chynllunio ar gyfer gweithwyr proffesiynol uchelgeisiol a brwdfrydig sydd eisiau symud eu gyrfa ymlaen yn gyflym gyda dealltwriaeth ddyfnach o sgiliau busnes ac arwain.<\/p>\n

Yn ogystal \u00e2 datblygu’ch sgiliau mewn strategaeth fusnes a dod o hyd i ddatrysiadau i heriau newydd a rhai sy’n dod i’r wyneb – megis ymwybyddiaeth prynwyr – byddwch hefyd yn mynd i’r afael \u00e2 phynciau megis rheolaeth adnoddau dynol, cyllid a marchnata, a datblygu sgiliau arwain busnes ymarferol a damcaniaethol.<\/p>\n

Gyda chwe dyddiad dechrau’r flwyddyn, cewch ddechrau arni pryd bynnag yr ydych yn barod ac mae yna opsiynau talu hyblyg a benthyciadau \u00f4l-raddedig gan y llywodraeth i dalu am gost lawn y rhaglen, i’r rheiny sy’n gymwys.<\/p>\n

I ddysgu mwy neu i wneud cais, ewch i: https:\/\/online.wrexham.ac.uk\/mba\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nid yw cwsmeriaid yn prynu cynhyrchion y maent yn eu hoffi neu y mae ganddynt gysylltiad \u00e2’r brand bellach; maent yn edrych yn ddyfnach ar sut mae eu pryniadau yn cael effaith ehangach. Prynwriaeth ymwybodol yw’r ymwybyddiaeth gynyddol o effaith eich penderfyniadau prynu. Gan bwy ydw i’n prynu? Beth mae’r brand yn ei gynrychioli? A … Continued<\/a><\/p>\n","protected":false},"author":13,"featured_media":203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erthyglau"],"acf":[],"yoast_head":"\nDeall y prynwr ymwybodol - Ysgol Reolaeth Gogledd Cymru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online.wrexham.ac.uk\/cy\/deall-y-prynwr-ymwybodol\/\" \/>\n<meta property=\"og:locale\" content=\"cy_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deall y prynwr ymwybodol - Ysgol Reolaeth Gogledd Cymru\" \/>\n<meta property=\"og:description\" content=\"Nid yw cwsmeriaid yn prynu cynhyrchion y maent yn eu hoffi neu y mae ganddynt gysylltiad \u00e2’r brand bellach; maent yn edrych yn ddyfnach ar sut mae eu pryniadau yn cael effaith ehangach. 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