{"id":284,"date":"2019-08-24T00:00:00","date_gmt":"2019-08-24T00:00:00","guid":{"rendered":"http:\/\/devnorthwales.wpengine.com\/a-oes-gan-farchnata-broblem-delwedd\/"},"modified":"2023-08-15T17:01:35","modified_gmt":"2023-08-15T16:01:35","slug":"a-oes-gan-farchnata-broblem-delwedd","status":"publish","type":"post","link":"https:\/\/online.wrexham.ac.uk\/cy\/a-oes-gan-farchnata-broblem-delwedd\/","title":{"rendered":"A oes gan farchnata broblem delwedd?"},"content":{"rendered":"

Mewn byd lle mae marchnata\u2019n esblygu, rhaid i farchnatwyr ail-werthuso eu strategaethau cyfathrebu oherwydd newidiadau i reoliadau, ymddygiad cwsmeriaid a bod dadansoddeg wrth law. Mae marchnata ddigidol wedi niwlo\u2019r llinellau rhwng adrannau a rhoi mwy o ddata i ni fel na wyddom beth i wneud ag ef ac yn sylfaenol, wedi newid dulliau gweithio traddodiadol. Ar ben hynny, ni \u0175yr llawer o sefydliadau pa r\u00f4l yr hoffent weld marchnata yn ei chwarae, neu ni fedrant ddiffinio hynny. Nid yw\u2019n syndod felly fod rhaid i farchnatwyr feistroli rhagor o sgiliau a chyflawni mwy o waith nag erioed.<\/p>\n

Mae technoleg wedi newid y tirlun am byth<\/h2>\n

Mae marchnata yn ddiwydiant sy\u2019n newid yn barhaus. O dactegau ffres i dueddiadau sy\u2019n datblygu, mae rhywbeth newydd i\u2019w ddysgu bob amser. Gyda phethau\u2019n edrych yn fain ar dimau a chyllidebau y rhan fwyaf o sefydliadau, mae gan farchnata fwy o gyfrifoldeb nag erioed i lywio busnes tuag at dwf mewn cyfnodau ansicr. O ganlyniad, mae nifer fawr \u00a0o sgiliau bellach yn angenrheidiol. Mae hyn yn ei gwneud hi\u2019n anodd iawn i unigolyn yn unig gyflawni\u2019r r\u00f4l marchnata.<\/p>\n

Mae un peth yn sicr: Mae technoleg wedi newid y tirlun busnes a marchnata am byth, ac mae deheurwydd data bellach yn hanfodol i\u2019r rheini sydd eisiau ffynnu. Adroddodd Ymchwil gan Marketing Week<\/a> yn dwyn y teitl \u2018The Future Marketing Organisation\u2019 bod diffyg arbenigedd yn y maes hwn yn destun pryder i gwmn\u00efau, o gofio bod chwarter o farchnatwyr (24.4%) yn ystyried mai dyna yw eu bwlch sgiliau canfyddedig mwyaf. Gwelwyd bod ymchwil a dealltwriaeth, rheolaeth ac arweinyddiaeth ymhlith y prinder sgiliau canfyddedig.<\/p>\n

Diffyg gwerthfawrogiad o hyfforddiant a sgiliau ffurfiol<\/h2>\n

Dywedodd Arolwg diweddar gyrfa a chyflogaeth Marketing Week<\/a> \u00a0y daw marchnatwyr sy\u2019n canfod eu llwybr i\u2019r ddisgyblaeth o amrywiaeth eang o gefndiroedd academaidd a phroffesiynol, ac yn aml, rhoddir mwy o werth ar brofiad eang na hyfforddiant marchnata ffurfiol. Yn wir, nid oes gan ragor na hanner o farchnatwyr (53%) gymhwyster academaidd mewn marchnata neu gymhwyster proffesiynol o unrhyw fath. Ond, mae marchnata’n fwy na syniadau a phrofiad, mae angen craffter masnachol, dealltwriaeth o faint elw a maint elw gros. Wrth i sefydliadau ymdopi \u00e2 materion fel Brexit, ceir ansicrwydd ynghylch y r\u00f4l mae marchnata yn chwarae, yn fewnol ac yn allanol. Golyga hyn bod yn rhaid i farchnatwyr allu dangos y gwerth a\u2019r adenillion o unrhyw fuddsoddiad i weddill y busnes; canfu ymchwil diweddar gan CIM gyda PwC<\/a> fod diwydiant marchnata\u2019r DU yn cynhyrchu \u00a336.5 biliwn mewn gwerth ychwanegol gros. Mae hyn oll yn golygu mai creadigrwydd yw\u2019r elfen holl bwysig mewn marchnata. Mae\u2019n hanfodol y gall marchnadoedd modern fabwysiadu dull seiliedig ar fetrig i brofi enillion ar fuddsoddiad.<\/p>\n

Dod yn rhan o\u2019r ateb<\/h2>\n

Rhaid i farchnatwr heddiw fod yn gyfforddus gyda rhifau ac i allu defnyddio pa bynnag offer y mae cwmni wedi\u2019i fuddsoddi ynddo er mwyn eu dadansoddi. Gall gradd mewn\u00a0 marchnata rhoi\u2019r wybodaeth ddamcaniaethol i chi ddatblygu\u2019r dull seiliedig ar fetrig hwn a dangos canlyniadau mesuradwy i\u2019ch strategaethau a\u2019ch tactegau marchnata.<\/p>\n

Gyda\u2019r twf mewn arbenigeddau marchnata a llwybrau gyrfa afliniol, gall sgiliau marchnata cyfredol,\u00a0 gwybodaeth am egwyddorion marchnata craidd, ac arfer gorau fod o fudd mawr i\u2019ch sefydliad.<\/p>\n

Mae gradd unigryw Prifysgol Wrecsam Wrecsam 100% ar-lein Meistr mewn Gweinyddu Busnes a (MBA) Marchnata yn rhoi cyfle i bobl broffesiynol ddatblygu\u2019r sgiliau allweddol y mae hi\u2019n ofynnol farchnatwyr uwch feddu arnynt. Yn eu plith mae marchnata strategol, cynllunio cyfathrebu cyfunol, creadigrwydd, arloesedd a dealltwriaeth o ymddygiad cwsmer.<\/p>\n

Bydd y rhaglen yn helpu myfyrwyr i wella eu sgiliau cyfathrebu, i greu a gweithredu strategaethau marchnata integredig o\u2019r radd flaenaf, ehangu eu dealltwriaeth o\u2019r hyn sy\u2019n hybu cwsmeriaid a datblygu cyfres gadarn o sgiliau marchnata ar arweinyddiaeth.<\/p>\n

Gyda chwe chychwyn y flwyddyn, gallwch gychwyn ymhen wythnosau ac mae cynllun hyblyg y cwrs yn golygu y gallwch astudio yn eich pwysau eich hun er mwyn eu gweddu i\u2019ch swyddogaeth gyfredol. Ceir dewisiadau talu hyblyg a benthyciadau llywodraeth \u00f4l-radd i dalu costau llawn y rhaglen, i\u2019r rheini sy\u2019n gymwys.<\/p>\n

Am fwy o wybodaeth, neu i ymgeisio, ewch i https:\/\/online.wrexham.ac.uk\/mba-marketing\/<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Mewn byd lle mae marchnata\u2019n esblygu, rhaid i farchnatwyr ail-werthuso eu strategaethau cyfathrebu oherwydd newidiadau i reoliadau, ymddygiad cwsmeriaid a bod dadansoddeg wrth law. Mae marchnata ddigidol wedi niwlo\u2019r llinellau rhwng adrannau a rhoi mwy o ddata i ni fel na wyddom beth i wneud ag ef ac yn sylfaenol, wedi newid dulliau gweithio traddodiadol. … Continued<\/a><\/p>\n","protected":false},"author":13,"featured_media":189,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erthyglau"],"acf":[],"yoast_head":"\nA oes gan farchnata broblem delwedd? - Ysgol Reolaeth Gogledd Cymru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online.wrexham.ac.uk\/cy\/a-oes-gan-farchnata-broblem-delwedd\/\" \/>\n<meta property=\"og:locale\" content=\"cy_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A oes gan farchnata broblem delwedd? - Ysgol Reolaeth Gogledd Cymru\" \/>\n<meta property=\"og:description\" content=\"Mewn byd lle mae marchnata\u2019n esblygu, rhaid i farchnatwyr ail-werthuso eu strategaethau cyfathrebu oherwydd newidiadau i reoliadau, ymddygiad cwsmeriaid a bod dadansoddeg wrth law. 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