{"id":282,"date":"2019-08-24T00:00:00","date_gmt":"2019-08-24T00:00:00","guid":{"rendered":"http:\/\/devnorthwales.wpengine.com\/b2b-marchnata-busnes-i-fusnes-llai-apelgar-ond-yr-un-mor-bwysig\/"},"modified":"2023-08-15T17:01:36","modified_gmt":"2023-08-15T16:01:36","slug":"b2b-marchnata-busnes-i-fusnes-llai-apelgar-ond-yr-un-mor-bwysig","status":"publish","type":"post","link":"https:\/\/online.wrexham.ac.uk\/cy\/b2b-marchnata-busnes-i-fusnes-llai-apelgar-ond-yr-un-mor-bwysig\/","title":{"rendered":"B2B Marchnata Busnes-i-fusnes; llai apelgar ond yr un mor bwysig"},"content":{"rendered":"<p>Mae marchnata busnes-i-fusnes yn ymwneud \u00e2 gwerthiant cynnyrch un cwmni neu wasanaethau i gwmni arall. Yn wahanol i farchnata busnes-i-ddefnyddiwr, fe\u2019i defnyddir yn bennaf gan gwmn\u00efau sy\u2019n gweithio\u2019n uniongyrchol gyda busnesau eraill, nid gyda\u2019r cyhoedd yn gyffredinol.<\/p>\n<p>Er bod ei dechnegau\u2019n dibynnu ar yr un egwyddorion sylfaenol \u00e2 marchnata cwsmer, mae marchnata busnes-i-fusnes yn greiddiol yn ymwneud \u00e2 datblygu perthnasau i sicrhau y bydd cwsmeriaid yn aros, tra bydd cwsmeriaid yn dewis cynnyrch sy\u2019n seiliedig ar bris ac ar sbardunwyr emosiynol fel poblogrwydd a statws. Wrth gwrs, bydd prynwyr busnes-i-fusnes yn ystyried brand ac enw da, ond mae pris ac elw posibl hefyd yn sbarduno penderfyniadau allweddol.<\/p>\n<p>Ym maes marchnata cwsmer, gall hysbyseb brand effeithiol gael ei farchnata drwy amryw o sianelau. O ganlyniad, bydd canran o gwsmeriaid yn cael eu sbarduno i brynu\u2019r cynnyrch. Gan fod marchnata busnes-i-fusnes gymaint yn fwy arbenigol, mae marchnatwyr mewn perygl o ymddieithrio eu darpar gwsmeriaid penodol os nad ydynt yn teilwra eu gwasanaethau i fodloni eu hanghenion yn union. Felly, mae\u2019n hanfodol bod marchnatwyr busnes-i-fusnes yn deall yr anghenion hyn cyn gweithredu unrhyw dacteg marchnata neu hysbysebu.<\/p>\n<p>Ystyr \u2018cynhyrchu arweiniad\u2019 busnes-i-fusnes yw cael manylion y cwsmeriaid hynny a chanddynt ddiddordeb efallai mewn dysgu mwy. Wedi i chi gael yr arweiniad yma, gallwch ei\u00a0 drosi drwy eich triongl gwerthiant nes y d\u00f4nt yn gwsmeriaid ac yna\u2019n eiriolwyr dros eich brand. A chithau\u2019n gwmni busnes-i-fusnes, mwy na thebyg y bydd eich triongl gwerthiant yn fwy cymhleth nag un busnes-i-ddefnyddiwr. Efallai bod gennych sawl triongl gwerthu gwahanol, neu hwyrach eich bod yn targedu gwahanol ddiwydiannau a bod gennych drionglau wedi\u2019u personoli ar gyfer pob un. Pa bynnag olwg sydd ar eich triongl(au) gwerthu, mae\u2019n gwbl hanfodol eich bod ym mapio eich cylch gwerthu a nodi sut mae\u2019n berthnasol i lwybr prynu eich cwsmeriaid.<\/p>\n<p>Aiff tipyn o feddwl i\u2019r penderfyniad prynu. Er enghraifft, pan fydd cwsmer yn penderfynu gweithio gyda chwmni marchnata, bydd ef yn gwneud ymchwil i\u2019r cwmni, yn darllen adolygiadau ac yn gofyn i berchenogion busnes eraill am eu profiadau.<\/p>\n<p><strong>Gall marchnatwyr busnes ddatblygu a phenderfynu sut i ddefnyddio eu cynllun busnes-i-fusnes drwy adnabod a deall pwysigrwydd y testunau sy\u2019n dilyn:<\/strong><\/p>\n<ul>\n<li>Y cynnych neu wasanaeth: Pan fyddwch chi\u2019n marchnata i gwsmeriaid, mae\u2019n cynnwys agwedd emosiynol. Yn aml, caiff unigolion eu denu at gynnyrch oherwydd sut maent yn gwneud iddynt deimlo. Gyda chwsmeriaid busnes-i-fusnes, mae\u2019r prynwyr yn bobl broffesiynol hyfforddedig sy\u2019n poeni mwy am safon cynnyrch, yr arbedion o ran costau a\/neu refeniw sy\u2019n cynhyrchu buddion, a gwasanaeth y cwmni lletya.<\/li>\n<li>Y farchnad darged: Mae llawer o farchnatwyr busnes-i-fusnes yn canolbwyntio ar ddiwydiannau arbenigol iawn sy\u2019n adlewyrchu anghenion arbenigol. Mae hyn yn gofyn am wybodaeth eang am y diwydiant y maent yn gweithredu ynddo &#8211; y tu hwnt i farchnata.<\/li>\n<li>Hyrwyddo: Fel marchnatwyr busnes-i-ddefnyddiwr, mae angen i\u2019r rheini sy\u2019n gweithio mewn rolau busnes-i-fusnes fod yn arbenigwyr marchnata, hysbysebu, yn ogystal ag yn eu meysydd eu hunain, ac o bosibl i raddau mwy. Unwaith y bydd hyn yn digwydd, byddant yn dysgu\u2019r ffyrdd gorau i farchnata i\u2019r diwydiant dan sylw, boed hynny drwy flogiau, cylchgronau, sioeau masnach neu ar sail argymhellion cwsmeriaid.<\/li>\n<\/ul>\n<p>Unwaith y bydd gennych gwsmer sy\u2019n ystyried eich busnes, mae\u2019n bryd codi st\u00eam gyda\u2019ch strategaeth farchnata ddigidol. Yn ystod y cam hwn, bydd eich busnes yn anfon e-byst; yn cynhyrchu cynnwys gwych sy\u2019n rhoi atebion rhag blaen i gwestiynau posibl cwsmeriaid. Bydd hyn yn ei dro yn ennyn ymddiriedaeth, yn adeiladu perthnasau ac yn amlygu eich busnes fel yr arbenigwr yn y diwydiant.<\/p>\n<p>Hoffech chi ddysgu mwy am farchnata effeithiol busnes-i-fusnes? Mae gradd Marchnata unigryw Prifysgol Wrecsam Wrecsam yn cynnig mewn Gweinyddiaeth Busnes (MBA) yn galluogi pobl broffesiynol i ddatblygu\u2019r sgiliau pwysig y mae gofyn i farchnatwyr uwch feddu arnynt, yn cynnwys marchnata strategol, cynllunio at gyfathrebiadau integredig, creadigrwydd, arloesed a deall ymddygiad cwsmeriaid. Mae\u2019n ymdrin \u00e2 disgyblaethau busnes fel cyllid a rheolaeth adnoddau dynol at yn datblygu sgiliau ymarferol a\u00a0 damcaniaethol ar sut i arwain busnes.<\/p>\n<p>Mae\u2019r MBA yn canolbwyntio ar yrfa a chaiff ei arwain gan ddiwydiant; mae ein perthnasau dwfn gyda phrif gyflogwyr yn bwydo i gynnwys y rhaglen i lunio MBA sy\u2019n bwrpasol ar gyfer gwell gyrfa ledled amrywiaeth eang o sectorau yn y byd gwaith modern. Mae\u2019n gwbl ar-lein, felly gallwch astudio yn eich pwysau eich hun. Gyda chwe chychwyn y flwyddyn , gallwch ddechrau ymhen wythnosau. Mae yna ddewisiadau talu hyblyg a benthyciadau llywodraeth \u00f4l-radd i dalu am gostau\u2019r rhaglen yn llawn, i\u2019r rheini sy\u2019n gymwys.<\/p>\n<p>Os ydych am ddysgu mwy am sut gall marchnata ar-lein MBA eich helpu i adeiladau gyrfa farchnata busnes-i-fusnes llwyddiannus, ewch i <a href=\"https:\/\/online.wrexham.ac.uk\/mba-marketing\/\">https:\/\/online.wrexham.ac.uk\/mba-marketing\/<\/a> heddiw.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mae marchnata busnes-i-fusnes yn ymwneud \u00e2 gwerthiant cynnyrch un cwmni neu wasanaethau i gwmni arall. Yn wahanol i farchnata busnes-i-ddefnyddiwr, fe\u2019i defnyddir yn bennaf gan gwmn\u00efau sy\u2019n gweithio\u2019n uniongyrchol gyda busnesau eraill, nid gyda\u2019r cyhoedd yn gyffredinol. Er bod ei dechnegau\u2019n dibynnu ar yr un egwyddorion sylfaenol \u00e2 marchnata cwsmer, mae marchnata busnes-i-fusnes yn greiddiol &hellip; <a href=\"https:\/\/online.wrexham.ac.uk\/cy\/b2b-marchnata-busnes-i-fusnes-llai-apelgar-ond-yr-un-mor-bwysig\/\">Continued<\/a><\/p>\n","protected":false},"author":13,"featured_media":185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erthyglau"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Marchnata Busnes-i-fusnes; llai apelgar ond yr un mor bwysig - Ysgol Reolaeth Gogledd Cymru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online.wrexham.ac.uk\/cy\/b2b-marchnata-busnes-i-fusnes-llai-apelgar-ond-yr-un-mor-bwysig\/\" \/>\n<meta property=\"og:locale\" content=\"cy_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Marchnata Busnes-i-fusnes; llai apelgar ond yr un mor bwysig - Ysgol Reolaeth Gogledd Cymru\" \/>\n<meta property=\"og:description\" content=\"Mae marchnata busnes-i-fusnes yn ymwneud \u00e2 gwerthiant cynnyrch un cwmni neu wasanaethau i gwmni arall. Yn wahanol i farchnata busnes-i-ddefnyddiwr, fe\u2019i defnyddir yn bennaf gan gwmn\u00efau sy\u2019n gweithio\u2019n uniongyrchol gyda busnesau eraill, nid gyda\u2019r cyhoedd yn gyffredinol. Er bod ei dechnegau\u2019n dibynnu ar yr un egwyddorion sylfaenol \u00e2 marchnata cwsmer, mae marchnata busnes-i-fusnes yn greiddiol &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online.wrexham.ac.uk\/cy\/b2b-marchnata-busnes-i-fusnes-llai-apelgar-ond-yr-un-mor-bwysig\/\" \/>\n<meta property=\"og:site_name\" content=\"Ysgol Reolaeth Gogledd Cymru\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-24T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-15T16:01:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.wrexham.ac.uk\/wp-content\/uploads\/2019\/08\/fi-wgu-0719_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1010\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruth Brooks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruth Brooks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 munud\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/online.wrexham.ac.uk\\\/cy\\\/b2b-marchnata-busnes-i-fusnes-llai-apelgar-ond-yr-un-mor-bwysig\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/online.wrexham.ac.uk\\\/cy\\\/b2b-marchnata-busnes-i-fusnes-llai-apelgar-ond-yr-un-mor-bwysig\\\/\"},\"author\":{\"name\":\"Ruth Brooks\",\"@id\":\"https:\\\/\\\/online.wrexham.ac.uk\\\/cy\\\/#\\\/schema\\\/person\\\/78a0572f5f1b0cd34114b7db2fce2ded\"},\"headline\":\"B2B Marchnata Busnes-i-fusnes; 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