{"id":278,"date":"2020-04-01T00:00:00","date_gmt":"2020-04-01T00:00:00","guid":{"rendered":"http:\/\/devnorthwales.wpengine.com\/beth-yw-effaith-barhaus-y-gdpr\/"},"modified":"2023-08-15T17:01:35","modified_gmt":"2023-08-15T16:01:35","slug":"beth-yw-effaith-barhaus-y-gdpr","status":"publish","type":"post","link":"https:\/\/online.wrexham.ac.uk\/cy\/beth-yw-effaith-barhaus-y-gdpr\/","title":{"rendered":"Beth yw effaith barhaus y GDPR?"},"content":{"rendered":"

Achosodd Rheoliad Gwarchod Data Cyffredinol yr UE (GDPR) dipyn o ymrafael yn ei gyflwyno ym mis Mai 2018, gyda busnesau yn bryderus iawn am ddiffyg cydymffurfio ac ymdrin \u00e2 data. Er y bwriadwyd y ddeddfwriaeth i gymryd lle’r Ddeddf Gwarchod Data blaenorol yr oedd yn rhaid i fusnesau ei dilyn, y pryder i lawer oedd y cosbau am fethu \u00e2 chydymffurfio, sydd eisoes wedi gweld dirwyon o tua \u00a3200m i British Airways a \u00a3100m i Marriott Hotels.<\/p>\n

Er bod y ddeddfwriaeth wedi hen sefydlu bellach, mae rhai busnesau yn dal i weithio ar weithredu eu proses o ymdrin \u00e2 data, er mwyn dod i ben \u00e2 gofynion mwy caeth y GDPR.<\/p>\n

Y flwyddyn gyntaf<\/h2>\n

Roedd llawer o gwmn\u00efau o bob maint yn hynod bryderus am gyd-bwyso gofynion y ddeddfwriaeth newydd gyda\u2019u harferion busnes arferol. Tra oedd gan ddeddfau blaenorol ofynion ynghylch storio, cywirdeb ac amgryptiad data a anfonwyd y tu allan i\u2019r DU, yn achos nifer o gwmn\u00efau, effeithiodd ar eu gallu i farchnata eu cynnyrch a gwasanaethau i gwsmeriaid oedd yn bodoli eisoes a rhai newydd.<\/p>\n

Un o\u2019r problemau mwyaf i dimau marchnata yn arbennig oedd y syniad o \u2018ganiat\u00e2d penodol\u2019 ar gyfer cyfathrebiadau. Tra oedd llawer o ffurflenni contact yn flaenorol yn casglu cyfeiriadau e-bost ac yn cynnwys print m\u00e2n y byddid yn ychwanegu eu cyfeiriadau e-bost i restr bostio, roedd y dull \u2018optio i mewn yn awtomatig\u2019 bellach yn hen, ac roedd yn rhaid i gwsmeriaid ddewis cael eu cynnwys.<\/p>\n

Maes arall a ddenodd feirniadaeth yn y GDPR yw hyn a adwaenir wrth yr enw Erthygl (d), ac mae\u2019n nodi fod yn rhaid i ddata fod yn gywir, wedi\u2019u ddiweddaru a bod yn rhaid cymryd pob cam rhesymol posibl \u2013 unai i ddileu gwybodaeth anghywir. Ar gyfer rhai cwmn\u00efau, roedd hyn yn symudiad sylweddol o\u2019u polis\u00efau ymdrin \u00e2 data blaenorol, o bosibl yn gofyn am fuddsoddiad sylweddol mewn TG, a chostau sylweddol yn oriau staff.<\/p>\n

O bersbectif marchnata a TG, nid yw GDPR yn dasg wedi\u2019 chwblhau; gyda phob technoleg newydd, uwchraddiad neu weithredu, rhaid alinio gofynion y GDPR ac ailasesu er mwyn sicrhau\u2019r cydymffurfedd gofynnol.<\/p>\n

A yw swyddi marchnata bellach yn fwy anodd?<\/h2>\n

Roedd rhaid i dimau marchnata ledled Ewrop newid eu canolbwynt yn achos ymdrin \u00e2 data cwsmer, oherwydd daeth y gofyniad am ddata cwsmer ond i gael ei ddefnyddio at ddibenion oedd yn llwyr berthnasol, i rym. I gychwyn, gwelwyd hyn fel agwedd negyddol gan farchnatwyr, oherwydd roedd y rheini ddefnyddiau e-byst marchnata, er enghraifft, yn dibynnu ar fwrw rhwyd eang i ymgyrraedd at y nifer fwyaf o bobl a phosibl. Gydag amser, unwaith i\u2019r ddeddfwriaeth ennill ei phlwyf fodd bynnag, gellid tybio fod GDPR yn her sydd wedi arwain at arferion busnes cryfach, cadarnach. Dangosodd un astudiaeth Deloitte fod ymron i hanner y busnesau rheini a arolygwyd yn gofalu mwy am breifatrwydd cwsmeriaid. Efallai bod rhai marchnatwyr hyd yn oed yn gweld bod y rheini sy\u2019n weithredol yn cyd-synio am negeseuon marchnata bellach yn \u2018arweinwyr cynnes\u2019 ac yn ymateb yn well i negeseua cwmn\u00efau.<\/p>\n

Er bod rhai busnesau wedi gweld ond ychydig o effaith o\u2019r GDPR ac eraill wedi gorfod buddsoddi\u2019n drwm mewn technoleg a phobl er sicrhau cydymffurfedd, nid yw\u2019r rheoliadau am ddiflannu, a rhaid i gydymffurfedd fod ymysg sgiliau llawer o farchnatwyr.<\/p>\n

Mae caniat\u00e1u timau marchnata i fynd i\u2019r afael \u00e2 heriau deddfwriaeth tebyg i GDPR yn flaenoriaeth busnes hanfodol, ac mae cwmn\u00efau yn chwilio am arweinwyr marchnata cymwys, profiadol i arwain y busnes ymlaen. Gan gofio hynny, mae Prifysgol Wrecsam Wrecsam yn cynnig gradd Meistr mewn Gweinyddu Busnes Marchnata ar-lein 100%, sy\u2019n golygu y gall pobl broffesiynol brysur astudio ar-lein pan fo\u2019n gweddu iddynt. Hefyd, mae myfyrwyr Prifysgol Wrecsam hefyd yn elwa o gysylltiadau cadarn \u00e2\u2019r brifysgol a diwydiant, sy\u2019n golygu mae gan ein myfyrwyr fynediad at rai o\u2019r meddyliau busnes mwyaf diweddar, y cwbl yn cael ei ddarparu ar-lein heb fod angen cymryd toriadau costus astudio, neu ymatal eu gyrfaoedd. Mae modd dewis cynlluniau talu-fesul modiwl gyda chwe diwrnod cychwyn bob blwyddyn, sy\u2019n golygu does fawr o segura ar gychwyn cam nesaf eich gyrfa. Gan y gallwch ddysgu\u2019 wrth gadw eich swydd a\u2019ch cyflog cyfredol, gallwch hefyd gymhwyso’r hyn rydych yn ei ddysgu wrth i chi fynd i\u2019ch r\u00f4l, gan ddangos eich sgiliau newydd a\u2019ch galluoedd mewn amser go iawn.<\/p>\n

Er mwyn dysgu mwy a dechrau eich cais, cliciwch yma<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

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