{"id":1228,"date":"2022-05-23T12:05:37","date_gmt":"2022-05-23T11:05:37","guid":{"rendered":"https:\/\/devnorthwales.wpengine.com\/?p=1228"},"modified":"2023-08-15T17:01:04","modified_gmt":"2023-08-15T16:01:04","slug":"sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud","status":"publish","type":"post","link":"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/","title":{"rendered":"Sianeli marchnata: nid yr hyn rydych chi&#8217;n ei ddweud yn unig sy\u2019n bwysig, ond lle rydych chi&#8217;n ei ddweud"},"content":{"rendered":"<p>Rhai o elfennau pwysicaf unrhyw strategaeth farchnata yw&#8217;r sianeli a ddefnyddir i gyrraedd pobl. Gall y sianeli marchnata hyn \u2013 lle caiff negeseuon marchnata eu cyflwyno i gynulleidfa darged \u2013 benderfynu pwy sy&#8217;n derbyn deunydd marchnata, sut fyddant yn ei weld, a gall hyd yn oed ddylanwadu ar eu camau nesaf.<\/p>\n<p>Ystyriwch e-bost \u2013 sianel farchnata hynod boblogaidd. Mae marchnata drwy negeseuon e-bost yn galluogi brandiau i:<\/p>\n<ul>\n<li>benderfynu pwy sy\u2019n derbyn eu neges, p\u2019un a yw hynny\u2019n bobl sydd wedi optio i mewn i ddeunyddiau marchnata ar gyfer y brand, cwsmeriaid blaenorol, neu ddarpar gwsmeriaid sy\u2019n rhan o ddemograffeg darged y brand.<\/li>\n<li>teilwra\u2019r neges i fod yn berthnasol i\u2019r gynulleidfa darged. Er enghraifft, gall busnes gynhyrchu rhestr o gyfeiriadau e-gwsmeriaid presennol sydd wedi gadael eitemau yn eu basged ar-lein ar wefan y cwmni, er mwyn eu hatgoffa am yr eitemau maent wedi\u2019u gadael ar eu h\u00f4l. Gallent hyd yn oed wella ffyddlondeb i&#8217;r brand drwy gynnig gostyngiadau unigryw i bobl.<\/li>\n<li>denu pobl i brynu ar wefan e-fasnach y cwmni drwy anfon cod taleb atynt ynghyd \u00e2 dolen at gynhyrchion newydd neu boblogaidd ar y safle.<\/li>\n<li>annog darpar gwsmeriaid i siopa&#8217;n bersonol drwy anfon cwpon atynt sydd ond yn ddilys i&#8217;w ddefnyddio mewn siop fanwerthu.<\/li>\n<\/ul>\n<h2>Sianeli marchnata effeithiol<\/h2>\n<p>Mae gan farchnatwyr nifer cynyddol o sianeli amrywiol &#8211; yn enwedig sianeli marchnata digidol &#8211; i weithio \u00e2 nhw er mwyn arwain cynhyrchiant ac i farchnata cynnyrch a gwasanaethau i bobl.<\/p>\n<h3>Gwefannau<\/h3>\n<p>Gwefan sefydliad yw cartref ei bresenoldeb ar-lein ac mae&#8217;n gweithredu&#8217;n effeithiol fel ei ffenestr siop yn y byd rhithiol. O\u2019i thudalen hafan i\u2019w thudalennau cynnyrch, mae gwefan cwmni yn diffinio ac yn arddangos brand y sefydliad, yn dylanwadu ar brofiad a thaith ei gwsmeriaid, ac yn hwyluso cyfathrebu dwy ffordd rhwng y busnes a\u2019i gynulleidfaoedd.<\/p>\n<p>Y tu hwnt i wefan y sefydliad ei hun, mae cyfleoedd marchnata ar gael ar safleoedd eraill. Caiff hyn ei adnabod fel marchnata cysylltiedig, lle mae busnesau\u2019n talu safleoedd trydydd parti i hysbysebu a hyrwyddo eu brand drwy ddangos hysbysebion arddangos a hysbysebion baner.<\/p>\n<h3>E-bost<\/h3>\n<p>Marchnata dros e-bost yw un o\u2019r ffyrdd mwyaf cost effeithiol o farchnata digidol. P&#8217;un ai drwy ddefnyddio templed y gellir ei ailddefnyddio neu restr cyfeiriadau e-bost presennol cwsmeriaid blaenorol, nid oes angen i fusnes ailddyfeisio&#8217;r olwyn i yrru traffig at ei wefan, rhoi hwb i&#8217;w rifau gwerthu, nac addysgu pobl am ei frand.<\/p>\n<p>Yn \u00f4l <a href=\"https:\/\/mailchimp.com\/en-gb\/marketing-glossary\/email-marketing\/#Advantages_of_email_marketing\">Mailchimp<\/a>, y platfform awtomeiddio marchnata Americanaidd, mae marchnata dros e-bost yn gorfodi&#8217;r darllenydd i weithredu \u2013 ac ar gyfer pob $1 sy\u2019n cael ei wario, mae elw cyfartalog buddsoddiad e-bost yn $38.<\/p>\n<h3>Cynnwys<\/h3>\n<p>Mae marchnata cynnwys yn faes marchnata sy&#8217;n tyfu&#8217;n gyflym. Drwy greu cynnwys perthnasol o ansawdd uchel, mae brandiau&#8217;n gosod eu hunain fel arbenigwyr yn eu maes, gan feithrin ymwybyddiaeth, adeiladu ar eu henw da yn eu sector, a chanfod cwsmeriaid newydd.<\/p>\n<p>Gall erthyglau, blogiau, astudiaethau achos, podlediadau, <a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\">deunyddiau ffeithluniau<\/a>, a marchnata drwy e-bost gael eu hystyried fel strategaeth marchnata cynnwys.<\/p>\n<h3>Y cyfryngau cymdeithasol<\/h3>\n<p>Mae sianeli cyfryngau cymdeithasol yn hynod bwysig yn y byd marchnata. P\u2019un a yw busnes yn targedu <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2018\/03\/06\/social-media-matters-for-baby-boomers\/\">pobl h\u0177n ar Facebook a LinkedIn<\/a> neu\u2019r Genhedlaeth Z ar TikTok, mae nifer sylweddol o bobl yn treulio oriau maith ar y cyfryngau cymdeithasol bob dydd, sy\u2019n golygu bod marchnata ar y cyfryngau cymdeithasol yn sylfaenol bwysig.<\/p>\n<p>Mae marchnata dylanwadwyr hefyd yn digwydd ar y cyfryngau cymdeithasol. Ystyr hyn yw phan fo busnesau\u2019n gweithio gyda dylanwadwyr poblogaidd, y gellir eu hymddiried ynddynt, ar y cyfryngau cymdeithasol, sy\u2019n cymeradwyo neu\u2019n cyflwyno gwybodaeth ar ran y brand gyda\u2019r nod o apelio at ddemograffeg darged y sefydliad.<\/p>\n<h3>Peiriannau chwilio<\/h3>\n<p>Mae marchnata optimeiddio peiriannau chwilio (SEO) yn gweithio i sicrhau bod tudalennau gwe sefydliad yn ymddangos yn agos at frig canlyniadau peiriannau chwilio. Er enghraifft, gall busnes sy\u2019n gwerthu offer garddio ddefnyddio arfer gorau SEO, fel ymchwilio geiriau allweddol, er mwyn sicrhau bod ei dudalennau\u2019n ymddangos ar frig Google pan fo rhywun yn chwilio am \u201cbrynu offer garddio\u201d.<\/p>\n<p>Mae\u2019r safleoedd hyn wedi\u2019u pennu gan nifer o bethau, ac mae\u2019n bwysig nodi bod dulliau rhad \u2013 neu am ddim \u2013 o gynyddu traffig organig at wefan, yn ogystal ag opsiynau y codir t\u00e2l amdanynt, fel <a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/campaigns\/search-ads\/\">\u00a0talu fesul clic a Google Ads<\/a>.<\/p>\n<h3>Ar lafar gwlad<\/h3>\n<p>Mae marchnata ar lafar gwlad yn fath mwy traddodiadol o farchnata, ac yn parhau i fod yn hynod werthfawr. Drwy sicrhau profiad cadarnhaol i gwsmeriaid \u2013 efallai drwy ymgyrch e-bost effeithiol, gwefan sy&#8217;n blaenoriaethu taith y defnyddiwr, neu gynnwys sy&#8217;n helpu i godi ymwybyddiaeth \u2013 gall busnesau feithrin enw da, cadarnhaol, sy&#8217;n talu ar ei ganfed, boed hynny\u2019n golygu bod cwsmeriaid yn ail-brynu, bod pobl yn cyfeirio pobl eraill at y busnes, neu lysgennad parhaus i&#8217;r brand.<\/p>\n<h2>Dewis y sianeli cywir<\/h2>\n<p>Gall unrhyw sianel fod yn offeryn marchnata effeithiol, os yw\u2019n cael ei defnyddio\u2019n gywir, ond gall ymchwil sylfaenol fynd yn bell wrth ddod o hyd i\u2019r sianeli marchnata gorau ar gyfer unrhyw fath o weithgaredd marchnata. Bydd angen i Farchnatwyr ystyried eu:<\/p>\n<ul>\n<li><strong>cwsmeriaid a chynulleidfaoedd targed.<\/strong> Ble maen nhw&#8217;n treulio eu hamser ar-lein? A fyddai sianel all-lein yn gweithio\u2019n fwy effeithiol, neu a yw sianeli digidol yn fwy priodol?<\/li>\n<li>Ai\u2019r nod yw gwerthu? Ynteu i wella ymwybyddiaeth am y brand?<\/li>\n<li>Sut mae brandiau tebyg yn mynd ati i farchnata? A yw&#8217;n ymddangos bod hyn yn taro tant gyda defnyddwyr?<\/li>\n<\/ul>\n<p>Mae hefyd yn bwysig gwerthuso effeithiolrwydd y sianeli marchnata mae busnes yn eu defnyddio. Mae tueddiadau&#8217;n newid, ac mae&#8217;r mathau o sianeli marchnata sydd ar gael hefyd yn newid, felly gall dadansoddi metrigau a pherfformiad unrhyw ymdrech farchnata sicrhau bod marchnatwyr yn aros ar y blaen ac yn gallu ymateb ac addasu yn \u00f4l yr angen.<\/p>\n<h2>Marchnata Aml-sianel<\/h2>\n<p>Mae&#8217;r rhan fwyaf o strategaethau marchnata yn defnyddio&#8217;r hyn a elwir yn farchnata aml-sianel. Mae&#8217;n golygu defnyddio nifer o wahanol sianeli \u2013 yn uniongyrchol ac yn anuniongyrchol, ar-lein ac all-lein \u2013 ar y cyd, er mwyn cyrraedd y gynulleidfa darged. Mae marchnata aml-sianel wedi dod yn un o hanfodion y rhan fwyaf o strategaethau marchnata, diolch i&#8217;r opsiynau di-rif sydd gan bobl i dderbyn gwybodaeth. Er enghraifft, petai busnes yn dewis marchnata ei hun yn gyfan gwbl drwy ymgyrchoedd e-bost, ni fydd yn cyrraedd unrhyw un sy\u2019n optio allan o farchnata drwy e-bost nac unigolion sy\u2019n defnyddio hidlwyr sbam i rwystro negeseuon marchnata.<\/p>\n<p>Felly, er bod y nifer cynyddol o sianeli marchnata sydd ar gael yn newyddion da i farchnatwyr oherwydd bod ganddynt fwy o gyfleoedd i gyrraedd cynulleidfaoedd newydd, maent hefyd yn golygu bod gan gynulleidfaoedd fwy o opsiynau, ac maent yn medru dewis sut maent eisiau derbyn gwybodaeth. Mae hyn yn golygu ei bod hi\u2019n hollbwysig i frandiau ymgymryd \u00e2 dull aml-sianel wrth ddatblygu cynllun marchnata.<\/p>\n<h2>Creu ymgyrchoedd marchnata effeithiol<\/h2>\n<p>Datblygu profiad strategol fel arweinydd marchnata gyda\u2019r cwrs <a href=\"https:\/\/online.wrexham.ac.uk\/mba-marketing\/\">MBA Marchnata<\/a> 100% ar-lein gydag Ysgol Reolaeth Gogledd Cymru. Mae\u2019r radd hyblyg hon yn berffaith ar gyfer gweithwyr proffesiynol, prysur, sydd eisiau trawsnewid eu rhagolygon gyrfa a datblygu sgiliau pwysig mewn meysydd fel fframweithiau rheoli brandiau, technegau dadansoddi, a macro-dueddiadau.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rhai o elfennau pwysicaf unrhyw strategaeth farchnata yw&#8217;r sianeli a ddefnyddir i gyrraedd pobl. Gall y sianeli marchnata hyn \u2013 lle caiff negeseuon marchnata eu cyflwyno i gynulleidfa darged \u2013 benderfynu pwy sy&#8217;n derbyn deunydd marchnata, sut fyddant yn ei weld, a gall hyd yn oed ddylanwadu ar eu camau nesaf. Ystyriwch e-bost \u2013 sianel &hellip; <a href=\"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/\">Continued<\/a><\/p>\n","protected":false},"author":13,"featured_media":1227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_daim_seo_power":"","_daim_enable_ail":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-1228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erthyglau"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sianeli marchnata: nid yr hyn rydych chi&#039;n ei ddweud yn unig sy\u2019n bwysig, ond lle rydych chi&#039;n ei ddweud - Ysgol Reolaeth Gogledd Cymru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/\" \/>\n<meta property=\"og:locale\" content=\"cy_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sianeli marchnata: nid yr hyn rydych chi&#039;n ei ddweud yn unig sy\u2019n bwysig, ond lle rydych chi&#039;n ei ddweud - Ysgol Reolaeth Gogledd Cymru\" \/>\n<meta property=\"og:description\" content=\"Rhai o elfennau pwysicaf unrhyw strategaeth farchnata yw&#8217;r sianeli a ddefnyddir i gyrraedd pobl. Gall y sianeli marchnata hyn \u2013 lle caiff negeseuon marchnata eu cyflwyno i gynulleidfa darged \u2013 benderfynu pwy sy&#8217;n derbyn deunydd marchnata, sut fyddant yn ei weld, a gall hyd yn oed ddylanwadu ar eu camau nesaf. Ystyriwch e-bost \u2013 sianel &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/\" \/>\n<meta property=\"og:site_name\" content=\"Ysgol Reolaeth Gogledd Cymru\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-23T11:05:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-15T16:01:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/online.wrexham.ac.uk\/wp-content\/uploads\/2022\/05\/Hands-holding-a-tablet-with-holograms-of-different-icons-hovering-above.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruth Brooks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruth Brooks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 munud\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/\"},\"author\":{\"name\":\"Ruth Brooks\",\"@id\":\"https:\/\/online.wrexham.ac.uk\/cy\/#\/schema\/person\/78a0572f5f1b0cd34114b7db2fce2ded\"},\"headline\":\"Sianeli marchnata: nid yr hyn rydych chi&#8217;n ei ddweud yn unig sy\u2019n bwysig, ond lle rydych chi&#8217;n ei ddweud\",\"datePublished\":\"2022-05-23T11:05:37+00:00\",\"dateModified\":\"2023-08-15T16:01:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/\"},\"wordCount\":1225,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/online.wrexham.ac.uk\/wp-content\/uploads\/2022\/05\/Hands-holding-a-tablet-with-holograms-of-different-icons-hovering-above.jpg\",\"articleSection\":[\"Erthyglau\"],\"inLanguage\":\"cy\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/\",\"url\":\"https:\/\/online.wrexham.ac.uk\/cy\/sianeli-marchnata-nid-yr-hyn-rydych-chin-ei-ddweud-yn-unig-syn-bwysig-ond-lle-rydych-chin-ei-ddweud\/\",\"name\":\"Sianeli marchnata: nid yr hyn rydych chi'n ei ddweud yn unig sy\u2019n bwysig, ond lle rydych chi'n ei ddweud - 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